I recently delivered a Partnercast titled EMERGE STRONGER WITH BUSINESS INTELLIGENCE & SQL SERVER 2008. It is now available on-demand via the PLC or Partner Learning Center but I wanted to share some of the insights from that Partnercast.
First, we had both Microsoft Employees and Partners attend, which is WAY cool. It was delivered via Academy Mobile, and is now available via Academy for Employees, as well as the PLC for Microsoft Partners.
Second, Business Intelligence by far is leading the discussion around SQL Server 2008. I have included the Poll Question Results, which give great insight to having discussions with your customers.
| How have you seen customer interest in SQL impacted by the current economic climate? | Percentage |
| Positive Impact: Low TCO/High ROI | 21 % |
| Positive Impact: High value/New features/BI | 53 % |
| No Impact: Same view as previous years | 25 % |
| Negative Impact: Not seen as valuable to purchase/upgrade | 0 % |
| | |
| Which benefits of Microsoft Business Intelligence most resonate with your customers? | Percentage |
| Finance & Cost Management | 50 % |
| Operational Improvement | 23 % |
| Sales & Marketing | 26 % |
| | |
| What interest level do your customers have in Server Consolidation today? | Percentage |
| Very high | 26 % |
| Above average | 46 % |
| Neutral | 23 % |
| No interest | 3 % |
| | |
| Which customer interest area below drives the most SQL 2008 conversations? | Percentage |
| Cost/ROI/TCO | 18 % |
| Data Warehousing | 7 % |
| BI | 66 % |
| Application Development | 7 % |
| Server Consolidation | 0 % |
To download the partner or customer decks, as well as more resources on this Partnercast – Check out the Emerge Stronger Website – http://www.emergestronger.net
For more information on SQL Server 2008 - http://www.microsoft.com/sqlserver/2008/en/us/default.aspx
For more information on the case studies – http://www.microsoft.com/casestudies
