Hearty helping of MSFT Partner Program and incentives
2 cups of Technical Geekery, Best Practices and Gotchas
1 cup Selling and Marketing Strategy, especially in the SMB
Pinch of nonsensical rambling, albeit edited & tamed for publication
Oh, and amidst occasionally moronic anecdotes, let’s not forget TS2 Seminar FAQs
Knead thoroughly; Roll it; Bake up nicely; and consume vigorously