Are the Apple faithful contemplating apostasy?

 

A study released Monday would suggest so: More than half of Apple Computers’ iPod users would consider switching to Microsoft’s upcoming Zune media player. 

 

ABI Research conducted a survey that found 58 percent of iPod owners planning to buy another MP3 player would consider Microsoft’s Zune.

 

The study asked 1,725 teenage and adult U.S. residents if they plan to buy an MP3 player in the next 12 months. Of respondents interested in making a purchase, 58 percent said they were iPod owners who were either “somewhat likely” or “extremely likely” to choose a Microsoft Zune player over an Apple iPod or another brand of player. 

 

"Our conclusion," principal analyst Steve Wilson wrote in the report, "is that iPod users don't display the same passionate loyalty to iPods that Macintosh users have historically shown for their Apple products."


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The report also found that only 15 percent of iPod owners said they were "not very likely" or "not at all likely" to choose Zune.

 

Is Zune a real threat to Apple’s dominant position? ABI Research said in its report that Microsoft’s Zune media player will have to prove itself to be different from competing products in the market. It pointed to the example of Zune’s Wi-Fi sharing feature as one such example, but said that the software giant fell short on that score.

 

Zune's Wi-Fi sharing feature "isn't all that compelling, at least not now," notes Wilson. "There's a lot more you could do with that capability."

 

Still, the analyst said that the ABI Research's survey proves that Apple will need to come through with some compelling features in 2007.

 

"Apple needs a new high-end device that works really well and looks really cool, because other brands are catching up," wrote Mr. Wilson.

 

Apple may make that happen just in time. Apple is widely expected to debut its music iPhone players in January (see Two Apple iPhones Coming). 

 

ABI Research is an independent research firm.