One of my colleagues (TS2 teammate Steve Deming) came up with this excellent "Top 10" list of things a partner can and should do to deepen their engagement with Microsoft as well as fully leverage the resources that Microsoft provides to our partners. I can tell you from experience and feedback from partners across the US (I do informal polls on this at many of my TS2 events) that those who are making the effort and taking advantage of these resources are being more successful than they would have been otherwise.
1) Properly register your business and your employees at https://partner.microsoft.com
2) Sign up for the weekly partner newsletter http://www.microsoft.com/security
3) Sign up for the security newsletter
4) Contribute to a local user group; www.microsoft.com/mindshare
5) Subscribe to the ActionPack
6) Join the Small Business Specialist Community
7) Keep a list of FREE Microsoft support resources: 1-866-PC-SAFETY, Business Critical Support, Regional Partner Support
8) Order the Sales Toolkit from www.ms-gearup.com
9) Participate in live, local Microsoft events: www.microsoft.com/events
10) Attend a monthly sales and a monthly technical webinar: www.msreadiness.com
In addition to the Top 10 above (how about a "top dozen"), I would encourage all of you to check out the webcasts we've done on Managed Services (thru msreadiness link above) and also check out the Small Business Assessment Toolkit which you have in your Action Pack or can download from the MS Partner Program portal (first link above).