Most Sales Professionals use publicly available online resources in the form of directories- YellowPages, SuperPages, WhitePages, Membership Directories, etc- to look for likely prospects. They extract contact information and use it to send snail mails or carry out other campaigns taking care to see that they are well within the limits of CANSPAM Act.
The following are some good practices in getting the attention of likely prospects:
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Email signatures are just the signature files that you can have at the bottom of every email you send out. You could put a link to your site at the bottom.
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The Use-net or Newsgroups is a place loaded with information on any topic you can imagine. Find a few "Newsgroups" to subscribe to that interest you and make your signature file compelling to get people to look!
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There are systems that allow you to host a FREE or paid classified ad service. You can then tie in to services that will have people send ads by the thousands for a Free placement. On each ad that comes in, you are authorized to add them to your mailing list and send them your offer. It is a shotgun approach, but it can be very effective.
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Register your site with directory services relating to your industry.
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Get into a good link Exchange Program, or start one.
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Register your Website with Major Search Engines
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Reuben Bernard
Product Marketing Specialist- ListGrabber (Captures online lead lists with a click)
P: 408-705-1106, reubenb@egrabber.com
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www.egrabber.com
Automated Data Capture Solutions